Market Development Manager
JOB DESCRIPTION
Job Title: Market Development Manager
Location: Lakeland, FL
Pay: $125K–$150K + commission
Schedule: 1st shift, Monday–Friday
Job Summary:
The Market Development Manager plays a key role in driving sales growth by developing and executing go-to-market strategies in industrial markets. This role focuses on expanding the customer base, increasing market share, and aligning customer needs with the company’s service capabilities. You’ll lead a team to pursue new opportunities, deepen client relationships, and deliver profitable results through strategic planning and execution.
Must have experience working in power plants, energy production, or utility-scale electricity operations.
Key Responsibilities:
- Define a vertical market segment (go-to-market approach) as it relates to an industrial user’s maintenance, reconstruction, or new construction needs.
- Develop a comprehensive business plan and corresponding budget that delivers profitable sales growth in your Industrial Market Segment.
- Generate demand for services and products within your assigned industrial market segment.
- Make repetitive and frequent contact with existing and future customers to present how we can meet their needs.
- Develop and execute a plan that drives constant contact with existing customers and key prospects at multiple levels throughout an organization.
- Pursue and capture profitable revenue opportunities.
- Develop and maintain deep-rooted relationships at multiple levels within a customer organization.
- Research various industrial, manufacturing, and processing industries to identify potential customers and apply findings in a strategic and actionable manner.
- Produce consistent and accurate sales and forecasting reports to ensure organizational preparedness.
Education:
- Bachelor’s degree preferred or 10+ years of industry experience in lieu of a degree.
Experience:
- Prior sales, marketing, or market segment leadership experience is a plus.
- Power Generation experience is required. Must have experience working in power plants, energy production, or utility-scale electricity operations.
Knowledge, Skills & Abilities:
- Exceptional work ethic and drive to succeed.
- Execution and results mindset.
- General knowledge of heavy industrial markets is preferred.
- Intermediate computer skills required in Microsoft Office.
- Ability to thrive in a fast-paced, exciting, and demanding environment.
Work Location & Travel:
- Travel to client and customer sites is required.
- Days and hours of work may vary at times to include some evenings and weekends.
Work Environment:
- Corporate office environment.
- Drug-free workplace.
- Must be able to pass a post-offer/pre-placement drug screen.
- Must submit to a post-offer/pre-employment background check.
Physical Requirements:
- Must be able to communicate clearly through speaking, listening, and writing.
- Requires strong problem-solving and reasoning abilities, including deductive and inductive thinking.
- Must have close-range vision and the ability to recognize and address potential issues.
- Ability to travel to client sites is required, and flexibility for occasional evening or weekend work may be necessary.
- The role also requires working in a standard office environment and passing a post-offer drug screen, physical, and background check.
LOCATION
Lakeland, Florida
PAY
$125k - 150k